Stories from advertising.microsoft.com

  1. What's New in adCenter - Microsoft Advertising

    advertising.microsoft.com &bull Jun 1, 2011

    Learn about the latest Microsoft Advertising adCenter features and enhancements right here. Whether you already have an account or you're just curious about the services available through adCenter, you can check this page for updates. Simpler campaign budget options You… Full Story »

  2. Product Help - adCenter - Quality score and campaign optimization FAQ

    advertising.microsoft.com &bull May 31, 2011

    Learn the answers to advertisers' commonly asked questions about improving campaign ROI, including information about quality score and targeting specific customers. Microsoft Advertising adCenter provides a quality score for each of your keywords to help you understand both the relevance of your keywords to search users' queries and the degree to which your ads are eligible to be displayed in response to these queries. You can use your quality score to determine the best ways to optimize your keywords, ads, and landing pages to help improve your ROI. The quality score is assigned to each keyword at the search match-type… Full Story »


  3. Viviendo con Internet: Estudio global para conocer el comportamiento Web

    advertising.microsoft.com &bull May 31, 2011

    La web se puede haber transformado de aldea global a una extensa metropolis y los usuarios de America Latina estan decididos a seguir creciendo su consumo de medios digitales. Para los anunciantes, el contexto importa cada vez mas, asi como… Full Story »

  4. Understanding Digital-Glossary of Terms- Microsoft Advertising - UK

    advertising.microsoft.com &bull May 30, 2011

    The digital industry is awash with acronyms, abbreviations and its own unique terminology. This section does not offer a definitive list, but it's a handy guide to help you untangle the language of the online advertising world. Ad networks Ad networks combine the available inventory of many different websites and make this available to advertisers through a single point of contact - at a single rate. They provide a highly cost-effective way to extend the reach and frequency of a campaign. Ad Serving Delivery of online ads to an end user's computer by an ad management system. The system allows… Full Story »

  5. Contact Sales

    advertising.microsoft.com &bull May 26, 2011

    Have a Microsoft Sales Representative contact you. Learn More about how Microsoft Advertising can help your business meets its unique advertising needs. Spending less than $2000 USD monthly? Start search advertising on Bing. Yes, sign me up to receive Microsoft… Full Story »


  6. Top ten retail trends of 2011

    advertising.microsoft.com &bull May 12, 2011

    Gesture based technology This is quite literally adding a new dimension to shopping. Kinect style technology is being considered for shoppers and will potentially revolutionise the shopping experience permanently. From browsing through products in the window of a store to virtual in-store changing rooms, the… Full Story »

    • Microsoft

  7. Microsoft Video Sites

    advertising.microsoft.com &bull May 5, 2011

    Microsoft Video Sites allow advertisers to present their best, most impactful creative to highly engaged users in an environment rich in safe and desirable content. The result: highly successful, measurable campaigns. Delivering a TV-viewing experience online, with breaking news coverage,… Full Story »

  8. Microsoft adCenter Online Ad Campaign Budgeting and Bidding

    advertising.microsoft.com &bull May 3, 2011

    The budget you set should be an amount that you are comfortable with. Before long, it will become clear if your budget is sufficient to get the results you want or if it needs to be modified. Before you can submit your ad campaign in Microsoft Advertising adCenter, you… Full Story »


  9. New research reveals the true nature of the Premium Market - Microsoft Advertising - UK

    advertising.microsoft.com &bull May 1, 2011

    It includes over 40% of Europe's online consumers, yet the premium market has long occupied a blind spot on the advertising radar - even for those brands that depend upon it. The groundbreaking Microsoft Advertising study, which includes detailed quantitative… Full Story »

  10. Research Reports

    advertising.microsoft.com &bull Apr 26, 2011

    The introduction of the Search Alliance by Microsoft and Yahoo! By combining search and advertising on Yahoo! We wanted to assess the Search Alliance's impact. A just-released Microsoft Advertising study looks at how shopper behavior has changed, how shoppers approach… Full Story »

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