Stories from adage.com

  1. Publicis Is Falling Short on Ad Pact With Microsoft - Advertising Age - Digital

    adage.com via @M_C_B  &bull Yesterday

    NEW YORK (AdAge.com) -- Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred… Full Story »

  2. What Big Brands Are Spending on Google - Advertising Age - Digital

    adage.com via @AnthonyBrunetti  &bull Yesterday

    NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results. How much did BP spend on search? In two months, BP went from spending very little on search advertising --… Full Story »

  3. Digital Marketing: Google Maps Gets an Ad Unit - Advertising Age - Digital

    adage.com via @BishopsB2B  &bull Sep 2, 2010

    SAN FRANCISCO (AdAge.com) -- After a six-month tryout in Australia and New Zealand, Google is bringing sponsored map icons to the U.S., allowing companies to pay for their logos to show up directly on Google maps, indicating the location of… Full Story »

  4. Digital: Google Sees Facebook Threat in String of Deals - Advertising Age - Digital

    adage.com via @SocialUtility  &bull Aug 26, 2010

    SAN FRANCISCO (AdAge.com) -- Google products are efficient, slick and -- as the coders say -- elegant. They get you from point A to point B fast. Really fast. That's the question for the search engine as it struggles to gain a foothold in the fast-growing and here-to-stay social web. That web isn't marked by speed and elegance but rather… Full Story »


  5. Marketing: Sony's Lessons for How to Market a Summer Movie - Advertising Age - Madison+Vine: News

    adage.com via @smitawtweets  &bull Aug 22, 2010

    SONY'S SECRET: Marketing execs Jeff Blake (l.) and Marc Weinstock. LOS ANGELES (AdAge.com) -- While its competitors struggled with an over-reliance on franchise tentpoles and inferior sequels, Sony Pictures flew under the radar to become the only major movie studio with a flawless track record this summer. From its surprise-hit reboot of "The Karate Kid" ($174 million), Adam Sandler's ensemble comedy… Full Story »

  6. Do We Need a New Definition of Creativity? - Advertising Age - DigitalNext

    adage.com via @BetterLife101  &bull Aug 20, 2010

    Ana Andjelic There's an inevitable moment in most ad industry disagreements in which a creative demands, "Let's see your portfolio." The translation is often: What have you actually done? I mean, what have you ever made? The divide is between the people who make stuff (aka creatives) and the people who talk about stuff (aka strategists). The former hold sway while the latter… Full Story »

  7. Google's New Android Voice Apps: What You Need to Know - Advertising Age - DigitalNext

    adage.com via @SocialUtility  &bull Aug 12, 2010

    You know that part in all those science-fiction TV shows where the hero says "Computer, set my alarm for 8:30 a.m.?" Well, you can do that now if you have an Android phone. That and a lot more. Today, Google… Full Story »


  8. Microsoft Calls Holding Company Review for 'Cloud' - Advertising Age - Agency News

    adage.com via @BBornancin  &bull Aug 8, 2010

    NEW YORK (AdAge.com) -- Microsoft has reached out to Omnicom Group and Publicis Groupe to pitch marketing ideas for its cloud-computing business, also known as its commercial account, according to multiple executives familiar with the matter. The incumbent is WPP-owned JWT, and it along with other WPP resources have been asked to participate in the pitch.… Full Story »


  9. Advertising: PlayStation Taps Saatchi for First Lat Am Work - Global News - Advertising Age

    adage.com via @EmpoweredBrand  &bull Aug 5, 2010

    NEW YORK (AdAge.com) -- Sony Computer Entertainment America has picked Saatchi & Saatchi, working with the network's U.S. Hispanic agency Conill, to introduce PlayStation to consumers in Latin America. The agency review Sony conducted was unusual in that even though… Full Story »

  10. Meredith Names Tom Harty National Media Group President - Advertising Age - MediaWorks

    adage.com via @osanestudios  &bull Aug 2, 2010

    NEW YORK (AdAge.com) -- Meredith Corp. named Tom Harty president of its National Media Group today. Mr. Harty succeeds Jack Griffin, who has chosen to leave Meredith to pursue an undisclosed opportunity, the company said. Mr. Harty joined Meredith in… Full Story »

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