Stories from adage.com

  1. Twitter Co-Founder Dorsey Takes on Visa, Mastercard, Google

    adage.com &bull May 25, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. But in that lofty goal, the Twitter co-founder is not only up against legacy payments systems and reams of red tape, but the massive credit-card companies, wireless carriers, Google and PayPal, which are all trying to do the exact same thing. On… Full Story »

  2. Imagining What Apple and Steve Jobs Might Launch Next | Commentary and analysis from Simon Dumenco - Advertising Age

    adage.com &bull May 11, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Editor's note: As part of our special TV Issue, we asked our Media Guy columnist to gaze into his crystal ball… Full Story »

  3. Facebook's Sales Chief: Mad Ave. Doesn't Understand Us Yet

    adage.com &bull May 1, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Carolyn Everson made a big splash when she jumped the Microsoft ship for Facebook in February. She'd only spent nine months in charge of global ad sales at Microsoft before being wooed away by the promise of the social network's advertising potential. Ms. Everson started her job as Facebook's VP-global sales a month ago, and this interview with Ad Age is her first in her new role. Facebook had been seeking a… Full Story »

  4. Samsung CMO Santana: Why Samsung Goes 'Culture Casting' | Special: Digital Conference - Advertising Age

    adage.com &bull Apr 11, 2011

    Full Story »

  5. Nokia Looks to Reclaim North American Market With Astound

    adage.com &bull Apr 11, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. So said Craig Coffey, VP-marketing for the Finnish phone marketer, which has big plans to reclaim its competitiveness in North America, beginning with a big-blast ad push set to launch this week for a product… Full Story »

  6. Microsoft Splits $1B Media Duties Between Starcom MediaVest, Universal McCann

    adage.com &bull Mar 19, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Microsoft has completed its media-agency review and will split duties on its estimated… Full Story »


  7. Google Responds to Japan Earthquake With People Finder

    adage.com &bull Mar 11, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. The largest earthquake in Japan's recorded history hit the northeast coast of… Full Story »


  8. One Way Apple's First iPad Still Beats iPad 2 | Digital - Advertising Age

    adage.com &bull Mar 9, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. The first post-announcement video numbers are in for the iPad 2, and… Full Story »


  9. Google Searches for Success in Local Ads | Digital - Advertising Age

    adage.com &bull Mar 3, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. After years of fits and starts, Google's latest push into local online advertising suddenly looks serious -- and even professed internet novices like Barbara Oliver are noticing. The owner of an eponymous boutique jeweler, Ms. Oliver depends on advertising to drive people to her hard-to-find third-floor shop in Williamsville, N.Y., near Buffalo. Not satisfied with TV and other advertising on which she spent $40,000 last year, she hired a consultant who bought… Full Story »

    • Google

  10. Ad Age Digital A-List: Google Creative Labs | Special: Digital A-List - Advertising Age

    adage.com &bull Feb 27, 2011

    Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. When Google began recruiting agency execs in 2007, it had no reputation for marketing anything, much less itself. Andy Berndt was co-president… Full Story »

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